Interactions with our customers on online through social media has increasingly becoming more popular. It is important to take into account what role ethics play into this communication. Using social media, anyone can share anything online. As a business it is our responsibility to build a positive identity. …

Influencer marketing sprouts new business for a product/brand. When a company looks for an influencer, careful decision needs to be made. Social media influencer’s perspectives is more personal than any other form of marketing. …

Book of the Month (BOTM) subscription service captured many millennial readers, including myself. Growing up holding the actual book and not reading it on the phone, I longed for the day I could do that again. BOM targeted millennial females, those that are used to buying subscription boxes and shopping…

Everybody uses social media; there’s no avoiding it. It’s our number one place to stay connected to our customer-members, prospects and…

Well known social platforms took storm since 2000s but should all companies/industries use them today? Probably not. Niche platforms are becoming more popular and taking main stage. Niche platforms open up new possibilities for companies to reach their target groups more directly, cheaper and with significantly less competition. Many social…

‘Farmed and Dangerous,’ a 2014 Chipotle plea to have consumers think and understand more about where their meat comes from. Chipotle launched a four show comedy series on Hulu aimed at exploiting ‘mega meat corporations.’ All four shows display the length a corporation will go to create a positive image…

LMAO, NFW, POS, PMITE, TIA… pioneering acronyms for the popular program AOL Instant messenger (AIM). Those acronyms are all ones I used during my time as an AIM user. A staple to my school nights, AIM was the first computer program I remember heavily using. AIM connected me to friends…